Being able to find a niche is a skill that could save your life. At least, it saved mine.
After I "crossed" the age of 30, my whole life changed. A series of events ( including a bad break up, or two ) drove me into hating myself. That's too strong perhaps. The point is, I didn't like the person I had become.
So, at one point, I'd lost everything I'd worked for. Too much of my time went into projects that never took off. It was painful to watch hours of code go down the drain.
Nobody understood me. As a self-taught developer, I couldn't relate to people either. To me, a problem means there is a solution to be found. To others, a problem means pretending everything is fine.
A couple of years after me big 30, I decided to start a family ( yeah, I know a lot of people think it's late. ). I was determined to do it on my own terms. I wanted to "crack the code". What I was after was the very secret of how to find a market.
Simpy put, I wanted a system I could fall back on. That way, I could feel confident I'd always be able to provide for my family.
My first couple of attempts almost destroyed me. I ended up broke, alone. At the worst times, I'd sleep at the train station. Later on, I "moved in" to a couch, next to Belly the Cat. Belly used to piss all over the place. And I had to mop that stinking piss. Just to get a good nights sleep!
Nothing was gonna stop me. The only thing I could think of was how to get out of that situation. My efforts led me to a very important discovery.
There is a pattern to how people buy. Once you discover how it works, you can apply it to any project. The core of my formula is what I'm sharing with you here.
After I discovered the formula...
I still remember pressing F5 on my laptop keyboard. Everytime I refreshed the page, PayPal showed me more money in my account. That's what happens when you launch a successful product.
It's been a rough journey. But I'm proud of one thing.
I know how to find a profitable niche. You are about to learn that skill too. No matter how hard it gets, you'll know you can get back on your feet. You'll be able to start a business, from scratch, any time you want.
Now, don't fall into the trap of thinking it's super-easy. It's not.
What I'm giving you is a set of tools that work. If you're committed for the long term, you'll find it easier and faster. You'll enjoy creating something you can show the world.
Sadly, most developers will never know how to do this! And that will cause their SaaS to fail.
Here is what to do next: go through this report once. You don't have to take notes. Just focus on getting the gist of it.
Then, it's ACTION time. Read it again. This time, write down your ideas. You will use them as your action steps.
I'm here if you need me. Just send an email to jeanpaul @ phpdevelopers.net . If you're ready to dig really deep into SaaS niches, check this out .
I wish you all the success you desire.
All the best,
P.S. Please let me have all your questions and feedback. I want to keep improving this report. Tell me anything you believe will make it better!
P.P.S. Is it possible to find a profitable niche in 24 hours? Yes, if you follow the steps here. The catch is, you have to do the work. Don't worry if you get stuck. Just get in touch and I'll sort you out.
The diagram below shows how most developers tend to approach launching a product.
As you can see, it goes something like this:
"cool idea" - so we come up with a cool idea. Something sparks inside our heads. And we decide to build it!
build the product - If we really like it, we end up building the whole project. Hours of time, loads of energy, even money spent. But, at least, the product is ready.
search for a market - this is where it all falls apart. All of a sudden, we realize there are no customers for our product. We may try all sort of tactics. But in the end, we either give up or put the project aside for a while. ( and face the "I told you so" look on our spouse's face. ) And it sucks.
To be fair, even "big companies" make this mistake. If you've ever heard of a desparate search for a product-market fit, you know what I'm talking about.
There is a better way.
This is the the condensed version of what I do to find a new niche. As I mentioned earlier, this changed my life. With this skill, you'll have the confidence that you can start a profitable business, any time you want.
Here is a diagram that explains my approach:
Choosing the right group of people is important. That's because you're going to work with them for a little while. If you don't like who you're working with, you'll hate your own product. As a result, you won't put in your best effort. So you'll make less money.
On the other hand, if you pick the right group, marketing becomes fun. You get to sell to people who like you. They will be happy to pay for your product. You will get to enjoy your work. You will also find easier to spend time on things you enjoy.
By choosing a group, you ensure that your product appeals to their unique needs. People love to buy products created just for them!
Your chosen group is also known as your target market . It simply means they're going to be the ones buying your product. All your promotions will be created just for this specific market.
So, who do you want to buy your product? Which group of people is most likely to want you product?
Let's keep it simple. All we're looking for is to answer these questions:
Feel free to brainstorm several groups. Don't worry too much about picking "the right" group. The most important thing is for you to go through the process. You can always change your group later!
As you make your decision, write down where your group "hangs out" online. This includes:
- discussion forums
- support forums for existing products ( important! )
- Facebook groups.
You will need this info for the next step.
This is the most important step of all. Without it, you won't know what product your target market is interested in buying. You will waste time trying to convince people to buy. And they will resist buying from you!
If you do get this step right, you will have dozens of profitable product ideas. You will not only know which SaaS platform to create. You will start getting interest before you product is even created! ( think *pre-orders )
You're looking for what I call the Core Pressing Need™. This is a problem that your target audience wants solved RIGHT NOW! The list includes things that:
- cause them to waste time
- cause them to waste money
- keep them stuck in a painful situation
- embarass them
- drain their energy.
How do you find these problems?
At this point, you should have a good list of frustration within your target market. For extra points, type in the frustrations into Google Search. That will give you further insights. You'll probably also discover other places where you can find new customers in your target market.
Top tip: You should definitely check out support forums for existing products. Very often, product creators don't have time to create new features. Yet, people are willing to buy those solutions. That you could be your chance!
Some places worth looking at are:
- CodeCanyon.com ( user comments )
- Product review blogs - if there is a blog that compares existing products, you can learn a lot from the comment section.
- [insert product] support forum - you can also do a Google search for support forums in your target market.
Once you've found the problem, it's time to go to the next step...
Creating a solution on paper is the key to saving time and money. You want to have a clear picture of what you're going to create. You also need to be sure the idea is viable with you current resources.
Developers who skip this step end up very frustrated. They find it hard to explain their project to people. The worst part is, even if they launch a product, nobody buys even one copy.
A solution is simply a set of steps needed to solve a problem. It's not the final product. It's just a clear picture of what needs to be done.
At this time, you should have a rough idea of:
- your target market
- potential solutions
Here is the big "secret": you want to create a solution relatively quickly. So don't overthink it! Pick something from your list and go with it.
The best part is, you only need to create the solution on paper. You want to write down the steps. Draw diagrams. Create a roadmap that takes your users/customers where they want to go.
Once you're clear of how to solve the problem, you're ready to start working on your product! At least, this time, you'll have confidence that it's something people actually want!
Here is an example:
Sally, the baker, is overwhelmed with custom cake orders. Here are some of her frustrations:
- She hates going back-and-forth when taking new orders.
- Customers get irritated when they don't know their order status.
- Sally feels uncomfortable asking for deposits and other payments.
You can then write out a process that automates the whole thing. For example:
Once you've tested the basic version, you can contact other bakers. Those will be your first users. Scale it up, and you have your own SaaS platform! ( with recurring income. Let's not forget the potential website and hosting clients.)
- You can create a custom order form. It will have all the fields Sally needs to know what to do. You can even let her customers upload relevant images.
- You can also create a simple page that shows the order status. That way, customers don't have to bother her.
- Finally, connect to a payment system, like PayPal or Stripe. The whole process is now automated.
It's usually best to keep in touch with 1 - 3 people in your target market. ( more if you can ). That way, you can build your solution with their feedback. In most cases, they will be happy to pay you before you finish. Plus, they will spread the word once they start getting results from your product.
You should now have the following:
You should also have notes on where you can reach potential customers. Armed with this info, you can confidently start building your SaaS platform.
- Make it as simple as you can - it's best to start with 1 -3 features that solve your market's problem. As you gain feedback, you can build upon what you've started.
You may go through several niches - you may also try several markets. You want something you enjoy. After all, personal freedom is part of the reason why we all do this. So don't worry if your first niche is not something that sparks your fancy. Just keep digging!
Keep your ideas to yourself...Look. To make this work, you will have to focus. There are only two kinds of people who need to know what you're doing:
- Yourself and...
- ...the market you're serving
Everyone else is either a distraction or competition.
Once you've got it all working, you can shout about it from the top of a mountain!
Ah. I hope this report has changed the way you look at SaaS niches. To get the best results, put this strategy into practice NOW!
Check this out , if you're ready to take things to the next level, You'll also hear more about Belly the Cat and my other (mis-)adventures.
Till we meet again.
All the best,
P.S. This is the link to my SaaS Niches PREMIUM Club. Click here for all the info you need.